FÍS Brand Story
At FÍS post-primary we empower students to explore the art of filmmaking as a dynamic tool for storytelling, creativity, and collaboration. Our mission is to inspire young minds to express their unique voices through hands-on experience in script-writing, camera work, set design, and more. We aim to cultivate a passion for the visual arts while fostering critical thinking, teamwork, and confidence, preparing students to engage with the world as informed creative individuals. We are on hand as an easy resource source for students and teachers alike.
Research
My research for this project included a brand audit of the existing FÍS visual identity—examining its logo, assets, and overall design language—as well as a competitor analysis of similar film education initiatives. I also conducted interviews with stakeholders and teachers involved with FÍS. Based on these insights, I developed personas to represent each of the key audience groups.
Key Findings
I summarised my research into four key findings about the current FÍS brand, identifying the main challenges I needed to address in my design.
Concept Exploration and Iteration
The current primary school FÍS logo centered around the clapperboard. I chose to modernize the visual identity by using references to the digital camera and online video watching.
Visual Identity & Logo Design
I developed three logo concepts to present to FÍS stakeholders and selected one as the foundation for the visual identity. I chose to retain the existing brand colours for easy recognisability. I designed a stationery suite—including A4 and DL envelopes, letterheads, compliment slips, and business cards. Feedback from stakeholders and lecturers revealed that the identity felt too corporate for a post-primary school audience. Later, I simplified the logo and refreshed the design with brighter, more engaging colours.
Brand Guidelines
The brand guidelines were established, including the logo—with a tagline available in English and/or Irish—along with the typography and colour palette.
Posters
I designed four posters, each featuring the master icons as the central focus. The black background enhanced the vibrancy of the colours, making them stand out.
Stationary suite
A new stationary suite was designed including A4 and DL envelope, letter heads, compliment slip, and business cards.
Office Signage
Motion Graphic
I aimed to create a bold motion graphic piece that used the vibrant brand colours and incorporated photographic visuals. I wanted to highlight FÍS’d core values. It needed to engage and inspire both students and teachers while explaining the importance of FÍS and the incredible work they do.
Responsive web design
The three main sections—Home, Students, and Teachers—were each distinguished by a specific, targeted colour palette to suit their audience.
Brochure
Inspired by the visuals from my motion graphic piece, I designed a promotional brochure specifically for teachers. Its purpose was to address common questions and encourage educators to incorporate FÍS into their classrooms while I wanted to encapsulating FÍS’s core values
