
Delivered:
Visual Identity / Motion Graphics / Artifact / Packaging / Event Promotion Graphics
Skills:
Research / Miro / Photography / Typography / Adobe Creative Cloud: Illustrator, Photoshop, InDesign, Bridge, Lightroom Classic, After Effects, Adobe Media Encoder
Project Summary
Team up with a Film-Making student to make a title sequence for their upcoming production. Promote the film through Posters and social media posts. Create a gift and packaging using the same theme to give to possible movie critics before the showing.
My Approach
I needed to evoke the essence of the film without revealing its narrative. Since the film had not yet been produced, we had limited visual references to work from. To convey its tone metaphorically, I used an abandoned nest to symbolise a broken home, a feather to signify youthful innocence, thorns to suggest danger, and a broken eggshell to reflect irreversible consequences.
Audience
Independent film critics and enthusiasts.
Film Synopsis
Rural Ireland in 1981. Bláithín, a 9-year-old girl, has recently moved into an isolated, old house with her older brother and mother. After arguing with her brother, she runs into a nearby forest, finds a fairy ring, and eats a blackberry, thereby unleashing a fae curse. On her way back home Bláithín loses her doll in the forest. When her brother goes to retrieve it, a fae, scarecrow-like creature made of twigs returns instead—wearing the skin of her brother’s face as a mask. Her mother sees only her son, so Bláithín must make amends. Message: the irreversible loss of innocence
Research
I used Miro to gather my inspiration visuals. I collected images that played on some of the terms used to describe the film.
Poster
I created a series of promotional posters featuring my own photographs. To ensure the imagery remained the focal point, I used simple serif typography that wouldn’t compete for attention.
Title Sequence
I chose to explore the contrast between the film’s two worlds: the adult mother’s perspective, limited to what she expects to see, and the children’s viewpoint, which reveals the darker, sinister fae world hidden beneath the surface.
Artifact & Packaging Research
After extensive desk research, prototype and packaging development, I decided to create a 3D poster as my gift.
Gift
I designed a merchandise bag containing a rolled film poster, a card, and a small box with a dried posy. On the back of the card, I included instructions for creating a 3D poster by inserting the dried posy through a slit in the card.