Kerry May

kerrymaydesign@gmail.com

Kerry May
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Sárú

Integrated Design (year 3)

Delivered:

Visual Identity / Motion Graphics / Artifact / Packaging / Event Promotion Graphics

Skills:

Research / Miro / Photography / Typography / Adobe Creative Cloud: Illustrator, Photoshop, InDesign, Bridge, Lightroom Classic, After Effects, Adobe Media Encoder

Project Summary

Team up with a Film-Making student to make a title sequence for their upcoming production. Promote the film through Posters and social media posts. Create a gift and packaging using the same theme to give to possible movie critics before the showing.

My Approach

I needed to evoke the essence of the film without revealing its narrative. Since the film had not yet been produced, we had limited visual references to work from. To convey its tone metaphorically, I used an abandoned nest to symbolise a broken home, a feather to signify youthful innocence, thorns to suggest danger, and a broken eggshell to reflect irreversible consequences.

Audience

Independent film critics and enthusiasts.

Film Synopsis

Rural Ireland in 1981. Bláithín, a 9-year-old girl, has recently moved into an isolated, old house with her older brother and mother. After arguing with her brother, she runs into a nearby forest, finds a fairy ring, and eats a blackberry, thereby unleashing a fae curse. On her way back home Bláithín loses her doll in the forest. When her brother goes to retrieve it, a fae, scarecrow-like creature made of twigs returns instead—wearing the skin of her brother’s face as a mask. Her mother sees only her son, so Bláithín must make amends. Message: the irreversible loss of innocence

Research

I used Miro to gather my inspiration visuals. I collected images that played on some of the terms used to describe the film.

collection of internet images showing a old, homely kitchen scene
collection of internet images showing blackberry photos and artwork
collection of internet images showing photos of mushroom fairy rings
collection of internet images showing photos and artwork of birds nests and scarecrow like twig people
collection of internet images showing cracked porcelain dolls faces and cracked egg shells
collection of internet images showing film and book reference visuals

Poster

I created a series of promotional posters featuring my own photographs. To ensure the imagery remained the focal point, I used simple serif typography that wouldn’t compete for attention.

person holding a mockup image of the main Sárú poster featuring a pinecone topped with half an egg shell
three portrait orientated, Sárú posters framed and displayed horizontally on a wall
a landscape orientated Sárú poster featuring a blackberry entwined in the side of a nest
a landscape orientated Sárú poster featuring the left side of a nest with a white feather inside

Title Sequence

I chose to explore the contrast between the film’s two worlds: the adult mother’s perspective, limited to what she expects to see, and the children’s viewpoint, which reveals the darker, sinister fae world hidden beneath the surface.

Artifact & Packaging Research

After extensive desk research, prototype and packaging development, I decided to create a 3D poster as my gift.

miro board showing my seven prototype gifts and their packaging ideas

Gift

I designed a merchandise bag containing a rolled film poster, a card, and a small box with a dried posy. On the back of the card, I included instructions for creating a 3D poster by inserting the dried posy through a slit in the card.

photograph of the gift bag and contents including poster roll, card, and box
photograph of the cream, linen gift bag featuring a photograph of the pinecone with the half eggshell on top
photograph of back of card with instructions to assemble the 3D poster and a dried posy inside the box
photograph of the assembled 3D poster with dried posy

Social Media Posts

I chose to capture attention by incorporating motion into my social media posts.