Project Summary

Craft a brand identity system for a startup product. I was given the product; suncream that changes colour as the SPF protection fades. Create brand assets and utilise these on the launch homepage of the company's website to communicate. Use screenprinting and photography.

My Approach

I researched suncream and decided on a suitable target audience. Then I explored and gathered assests. I used photography to convey the benefit of my suncream over sunburn in a fun, obscure way. I silk screen printed graphic artwork. I guided AI to create suitable language for my product audience.

Audience

Families with young children.