Project Summary

Design a conference brochure, poster, motion graphic, and a desktop and mobile microsite to highlight a typeface. I was given the type family: Le Monde.

My Approach

We were encouraged to pick a theme for our typeface microsite. I chose Alice's Adventures in Wonderland to highlight one of the strongest features of LeMonde; its ability to be highly legible at small sizes but also to work beautifully when large. I decided to style my brochure as a novel and use the capital A as the main graphic symbol for this project.

Audience

Commercial and independent businesses such as: design studios, magazine art directors, startup business owners.